Brand Communications Manager

Job Location

Oconomowoc, WI US

Address

1055 Corporate Center Dr (Oconomowoc), WI 53066

Job Category

Marketing & Business Development

ABOUT US (AND OUR EXCITING FUTURE)

Menasha Corporation is all about possibilities. Our two businesses, Menasha Packaging and ORBIS Corporation, are leaders in their industries, providing corrugated and plastic packaging products and related services to major global companies.

Our employees make the difference, proving that great ideas, collaboration and quality turn possibilities into success. Working at Menasha Corporation means that your insights provide cutting-edge solutions for our customers. If you like to make things happen and are passionate about what you do, you’re going to want to be here.

Join us and become part of the power behind possible.



About The Opportunity
Position Summary
Implement and manage brand program launches, special events and brand initiatives. Ensures the delivery of effective launch materials and coordinates logistics with cross-functional teams. Tracks metrics and completes analysis of results to measure ROI of programs.

 

Essential to this Position

Responsible for the brand communications plan for an ORBIS Value Stream Team (VST), including strategy development, planning, budgeting, execution and spend management. The role will be the lead in driving results-oriented marketing communications vehicles that include sales tool development, collateral development, digital marketing efforts, social media content, account-based marketing and other innovative promotional plans to strongly support new product launches, maximize commercial success, align with the corporate brand, support product line sales, protect the core and expand share. This role will be embedded in the VST and participate in regular commercial team meetings.

Key Duties and Responsibilities:

  1. Conduct strategic planning, create annual plan, develop budget and execute plan for the VST and its product lines, with the intent to have product line plans and budgets roll up to the VST plan and budget.
  2. Collaborate with VST Marketing Manager on overall strategic plan.
  3. Collaborate with ORBIS Product Management to develop product line/sub-brand plans that roll up to the VST plan.
  4. Proactively collaborate with VST Sales Team to understand trends happening in the industry and anticipate marketing needs.
  5. Accountable for proactively developing ready-to-use messaging and content, to minimize impact on product management and to accelerate project completion.
  6. Quickly and efficiently manage projects to completion.
  7. Ensure that business unit and product line plans align with overall corporate brand.
  8. Manage spend.
  9. Collaborate with marketing communications team to execute public relations activities, content development, event marketing and digital marketing efforts, as needed.
  10. Collaborate with outside vendors to plan and execute projects, as needed (video, photography, etc.).
  11. Manage, coach, mentor and develop creative services individual on marketing communications team.
  12. Develop metrics and track performance for key initiatives.

#LI-KB1

Education / Certifications
Education Required
Bachelor’s Degree
Education Desired
Bachelor’s Degree
Skills & Experience
Work Experience Required
At least 5 years relevant experience required.
Additional Requirements
  • Ability to create communication materials to support the business.
  • Ability to present to customers, internal and external.
  • Ability to solve problems with cross functional teams.
  • Ability to manage multiple projects simultaneously to completion.
  • Ability to handle the stress of working with others.
  • Ability to assess employee performance and coach and develop others.
  • Availability outside of normal business hours.
  • Ability to lead by example.
About ORBIS Corporation Join ORBIS Corporation where we are all about the power behind possible! ORBIS believes there is a better way to optimize today’s supply chains, with reusable packaging products and packaging management services. As the North American reusable packaging leader, we design and produce plastic reusable totes, bulk containers, pallets, and custom products, including protective interiors and metal racks. Our products help world-class food, beverage, automotive and consumer goods companies move their product faster, safer, and more cost-effectively. As a steward of sustainability, ORBIS is committed to driving the circular economy and a better world for future generations through environmentally friendly product design, sustainable operations, and recycled material usage.

ORBIS, along with Menasha Packaging, an industry-leading corrugated packaging, display, and merchandising solutions provider, are companies of Menasha Corporation, one of America’s oldest private, family-owned manufacturing companies. With a history of innovation spanning more than 170 years, Menasha Corporation is headquartered in Neenah, Wis., and has 100 locations in North America and Europe.


You can check out Menasha Corporation’s culture of focusing on employees, operating responsibly, and serving customers in our online Corporate Social Responsibility Report: 
https://issuu.com/menashacorporation/docs/9022548-mc_hi-res?fr=sOTQyZjUyNTgxODE

Click here
 to view our two-minute video that shares a quick glimpse about Menasha Corporation and our future of possibilities.


Join us and become part of the power behind possible!

ORBIS Corporation is an 
EOE – Disability/Veteran.